000 00477nam a2200193Ia 4500
003 OSt
005 20230508105706.0
008 230312s9999||||xx |||||||||||||| ||und||
020 _a0-256-02736-6
040 _cSuperior University
082 _a659.1
_bBOV
100 _aBovee, Courtland L
245 0 _aContemporary Advertising
260 _bIRWIN
_aLondon
_c1982
300 _a808
546 _aEng.
650 _aManagement
_vadvertising and marketing mix
942 _cBK
_2ddc
999 _c103
_d103