TY  - BOOK
AU  - Rossiter, John R.
TI  - Advertising Communications & Promotion Management
SN  - 0-07-115514-7
U1  - 659.1 
PY  - 1996///
CY  - London
PB  - Irwin - McGraw Hill
KW  - Management
KW  - Promotion defines
ER  -