Rossiter, John R. <br/><br/>
Advertising Communications & Promotion Management 

 - London  Irwin - McGraw Hill  1996 
 - 640 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-07-115514-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Promotion defines
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROS-A