Wiechmann,Jack G   . <br/><br/>
Viva's Dictionary of Advertising 

 - New Dehli  Viva Publishing Co  2005 
 - 222 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>81-7649-004-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dictionary
<br/><br/><label>Dewey Class. No.: </label>659.103  / WIE-D