TY  - BOOK
AU  - Clow, Kenneth, E.
TI  - Concise Encyclopedia Of  Advertising
SN  - 0-7890-2211-7
U1  - 659.103 
PY  - 2005///
CY  - USA
PB  - Best Business Books
KW  - Management
KW  - Ability to Search,  Acceleration Principle
ER  -