Semenik, Richard J <br/><br/>
Promotion and Integrated Marketing Communication 

 - New York  Thomson-South western  2001 
 - 582 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-324-12568-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Internet Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / SEM