Lal, Rajive <br/><br/>
Marketing Management 

 - New Dehli  Mc Graw Hill  2005 
 - 812 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-07-060395-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAL