Kotler,Philip <br/><br/>
Marketing Management 

 - India  Prentice hall  2003 
 - 130 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>8120320832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Strategies
<br/><br/><label>Dewey Class. No.: </label>338  / KOT-M