Zikmund, William <br/><br/>
Exploring Marketing Research 

 - USA  Thomson South Western  2003 
 - 744 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-324-18148-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--The role of Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZIK