Jean Claude  Usunier <br/><br/>
International  Marketing                                     a  cultural  approach 

 - New  York  Prentice  Hall  1994 
 - 494 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-13-194580-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Intercultural  marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / USU-I