Kotler Philip <br/><br/>
Principles of Marketing 

 - India  Prentice Hall  2008 
 - 557 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>81-317-1547-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--What is marketing ? Capturing value from customers ,
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT