TY  - BOOK
AU  - Philip, Kotler
TI  - Principles Of Marketing
SN  - 81-203-2825-6
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Management
KW  - Marketing : Managing Profitable,  Partnering to Build Customer Relationships
ER  -