Philip, Kotler <br/><br/>
Principles Of Marketing 

 - New Delhi  Prentice Hall of India  2005 
 - 711 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>81-203-2825-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Marketing : Managing Profitable,  Partnering to Build Customer Relationships
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT