Kotler Philips <br/><br/>
Principles of Marketing 

 - New Delhi  Prentice Hall  1992 
 - 711 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-87692-704-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Marketing Environment
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-P