TY  - BOOK
AU  - E.Jerome McCarthy
TI  - Essentials of Marketing
SN  - 0-256-09323-7
U1  - 658.8 
PY  - 1991///
CY  - Massachusats
PB  - IRWIN
KW  - Management
KW  - Marketing role in society, Marketing role within Firm
ER  -