E.Jerome McCarthy <br/><br/>
Essentials of Marketing 

 - Massachusats  IRWIN  1991 
 - 526 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-256-09323-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Marketing role in society, Marketing role within Firm
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC-E