TY  - BOOK
AU  - Rod McColl            Bill Callaghan
TI  - Services  Marketing
SN  - 0-07-470257-2
U1  - 658.8 
PY  - 1998///
CY  - Australia
PB  - McGraw Hill
KW  - Management
KW  - What  is marketing? What are  Services
ER  -