McCarthy <br/><br/>
Essentials of Marketing 

 - Burr Ridge  IRWIN  1994 
 - 552 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-256-12746-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Marketing Role  in the Global Economy,   Economic Fundamentals.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC