Financial Services Marketing 

 - New York  Dryden Press  1997 
 - 375 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-03-099019-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Bank marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / FIN