Apte, Govind <br/><br/>
Service Marketing 

 - Oxford  Oxford Press  2004 
 - 440 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-14-566758-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8  / APT