Kotler Philip, <br/><br/>
Principles Of Marketing / 
Kotler Philip, Gray Armstrong 
 - 12th ed. 
 - india  Pearson  2008 
 - 557p.  ill;  27cm. 
<br/><br/><label>ISBN: </label>8131715477 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-P