Kotler, Philip <br/><br/>
Marketing Management/ 
Philip Kotler 
 - 11th ed. 
 - New Delhi;  Prentiice Hall of India;  2003 
 - xxix, 706 p.;  ill.;  22.5 cm 
<br/><br/> Includes Subject Index 
<br/><br/><label>ISBN: </label>81-203-2083-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M