Kotler, Philip <br/><br/>
Principles of Marketing 

 - 12th ed. 
 -  Prentice Hall 
 - 557  xxxii 
<br/><br/> Includes Index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management/Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT