TY  - BOOK
AU  - Chernatony; Leslie. de
AU  - Leslie De Chernatony
TI  - From brand vision to brand evaluation: The strategic process of growing and strengthening brands,
SN  - 9781856177733
U1  - 658.827 
PY  - 2010///
CY  - India
PB  - Taylor and fransics
KW  - Management
N1  - Include Index
ER  -