Lovelock,Christopher <br/><br/>
Services marketing :   people, technology, strategy /  
Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. 
 - 6th ed. 
 - 625 p. 
<br/><br/> Include Index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV