00429nam a22001697a 450000500170000000800410001702000150005808200190007310000150009224500400010726000390014730000080018650000180019465000150021270000150022799900170024220231018183555.0231018b        |||||||| |||| 00| 0 eng d  a0750626135  a658.802bEGA-C  aEgan,Colin  aCIM Handbook of Strategic Marketing  aUSAbProfassional Publishingc1998  a289  aInclude Index  aManagement  aColin Egan  c33956d33956