TY  - BOOK
AU  - Belch;George E
AU  - Belch,Belch
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9780074713785
U1  - 343.94082 
PY  - 2004///
CY  - Australia
PB  - McGraw-Hill
KW  - Management/Marketing
N1  - Include Index
ER  -