Belch;George E <br/><br/>
Advertising and Promotion:  An Integrated Marketing Communications Perspective 

 - 2nd.ed 
 - Australia  McGraw-Hill  2004 
 - 59 
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>9780074713785 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management/Marketing
<br/><br/><label>Dewey Class. No.: </label>343.94082  / BEL-A