Kotler philip <br/><br/>
Principles of marketing 

 - 13th ed. 
 - India  Dorling kindersley  2010 
 - 114 
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>9789812435118 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-P