Batra,Rajeev <br/><br/>
Advertising Management 

 - 5th.ed 
 - India  Pearson  2006 
 - 768 
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>8177588508 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT-A