Kotler philip <br/><br/>
Marketing management 

 - 14th ed. 
 - India   sout asian  1996 
 - 120 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M