TY  - BOOK
AU  - Kolter;Philip
AU  - Philip Kolter
TI  - Marketing 4.0: Moving from Traditional to Digital
SN  - 9781119341208
U1  - 658.8 
PY  - 2017///
CY  - USA 
PB  - Wiley & Sons
KW  - Management/Marketing
N1  - Include Index
ER  -