TY  - BOOK
AU  - Kotler;Philip
AU  - Kotler;Philip
TI  - Marketing Management: Analysis,Planning,Implementation, and Control
SN  - 0130980056
U1  - 658.8	 
PY  - 1994///
CY  - India
PB  - Prentice Hall
KW  - Management
N1  - Include Index
ER  -