Kotler;Philip <br/><br/>
Marketing Management: Analysis,Planning,Implementation, and Control 

 - 8th.ed 
 - India  Prentice Hall  1994 
 - 801 
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>0130980056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8	  / KOT-M