Sparks, Glenn Grayson, <br/><br/>
Media effects research :  a basic overview / 
Glenn G. Sparks, Purdue University. 
 - Fifth edition. 
 - USA:  Cengage,  2016 
 - xx, 348 pages :  illustrations ;  23 cm 
<br/><br/> Previous edition: 2013.  Additional resources are available at companion Web sites for students, accessible at www.cengagebrain.com, and instructors, accessible with an instructor account at www.login.cengage.com (see preface, page xviii). 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781305077478 1305077474 
<br/><br/><label>LCCN: </label>2014953686 
<br/><br/><label>Nat. Bib. No.: </label>GBB4E4855  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016974181  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects.<br/>Mass media--Research--Methodology.<br/>Mass media--Research--Methodology.<br/>Mass media--Social aspects.
<br/><br/><label>Dewey Class. No.: </label>302.23  / SPA-M