Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - Eleventh edition. 
 - New York:  McGraw Hill,  2018. 
 - pages cm 
<br/><br/> Include Index. 
<br/><br/><label>ISBN: </label>9781259548147 (alk. paper) 
<br/><br/><label>LCCN: </label>2016054719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL-A