TY  - BOOK
AU  - SERGIO  ZYMAN
TI  - End  of  Advertising  As  We  Know It
SN  - 0-471-22581-9
U1  - 659 
PY  - 2002///
CY  - New Jersey
PB  - John  Wiley & Sons
KW  - Management
KW  - How we killed  tradition  advertising
ER  -