TY  - BOOK
AU  - SUBROTO SENGUPTA
TI  - Brand Positioning
SN  - 0-07-462401-6
U1  - 658.827 
PY  - 2001///
CY  - New Delhi
PB  - McGraw Hill
KW  - Management
KW  - Acknowledgements ,   List of Colour Plates
ER  -