00741cam a2200217 a 450000500170000000800410001701000170005802000380007504000130011304200080012608200190013410000230015324501560017626000410033230000420037350000200041565000240043565000220045970000210048170000210050220230714103734.0091217s2010    njua          001 0 eng    a  2009943642  a9780470578315 (pbk. : alk. paper)  aDLCcDLC  apcc  a658.874bTON-P1 aTonkin, Sebastian.10aPerformance marketing with Google Analytics :bstrategies and techniques for maximizing online ROI /cSebastian Tonkin, Caleb Whitmore, Justin Cutroni.  aHoboken, N.J. :bWiley Pub.,cc2010.  axxiii, 427 p. :bill., maps ;c24 cm.  aIncludes index. 0aInternet marketing. 0aWeb usage mining.1 aWhitmore, Caleb.1 aCutroni, Justin.