Tonkin, Sebastian. <br/><br/>
Performance marketing with Google Analytics :  strategies and techniques for maximizing online ROI / 
Sebastian Tonkin, Caleb Whitmore, Justin Cutroni. 
 - Hoboken, N.J. :  Wiley Pub.,  c2010. 
 - xxiii, 427 p. :  ill., maps ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470578315 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2009943642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Web usage mining.
<br/><br/><label>Dewey Class. No.: </label>658.874  / TON-P