TY  - BOOK
AU  - Zikmund,William.G
TI  - Exploring Marketing Research
SN  - 0-03-051562-9
U1  - 658.83 
PY  - 1991///
CY  - London
PB  - Dryden Press
KW  - Management
KW  - Role of Marketing,Human Sise of Marketing
ER  -