Zikmund,William.G <br/><br/>
Exploring Marketing Research 

 - London  Dryden Press  1991 
 - 834 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-03-051562-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Role of Marketing,Human Sise of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK-E