Cravens, David W <br/><br/>
Strategic Marketing 

 - London  Mc graw hill  2003 
 - 842 
<br/><br/><br/>Eng. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--segmenting market
<br/><br/><label>Dewey Class. No.: </label>658.812  / CRA