Cravens, David W <br/><br/>
Strategic Marketing 

 - London  McGraw Hill  2006 
 - 726 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-07-124432-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Market Diven
<br/><br/><label>Dewey Class. No.: </label>658.812  / CRA