TY  - BOOK
AU  - Kotler;Philip
AU  - Philip;Kotler 
TI  - Marketing Management
SN  - 9789673498536
U1  - 658.8 
PY  - 2020///
CY  - Malaysia
PB  - Pearsons
KW  - Marketing/Management
N1  - Appendix and Glossary are given
ER  -