Kotler;Philip <br/><br/>
Marketing Management / 
Philip;Kotler , Kevin,Lane.Keller 
 - 15th ed. 
 - Malaysia  Pearsons  2020 
 - 756  ill, 
<br/><br/> Appendix and Glossary are given. 
<br/><br/><label>ISBN: </label>9789673498536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing/Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M