Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR : ESOMAR world research publication / edited by Peter Mouncey, Frank Wimmer. - England John Wiley & sons 2007 - xxxv, 678 pages : illustrations 23 cm

Includes bibliographical references and index.

Includes bibliographical references and index.

9780470065273 0470065273

2006036082

GBA692028 bnb

013589812 Uk


Marketing research.
Marketing research.

HF5415.2 / .M3284 2007

658.83 / MAR