Belch;George.E <br/><br/>
Advertising and Promotion:An Integrated Maketing Communications Perspective 

 - 88 
<br/><br/><label>ISBN: </label>007471610-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL-A