TY  - BOOK
AU  - Clow;Kenneth.E
TI  - Integrated Advertising Promotion and Marketing Communications
SN  - 81-203-2450-1
U1  - 659.1 
PY  - 2004///
CY  - India
PB  - Prentice Hall
KW  - management
KW  - Integrated Advertising Promotion and Marketing Communications
ER  -