TY  - BOOK
AU  - Robert  J. Holloway
TI  - Environment of  Marketing Management
SN  - 0-471-40716-x
U1  - 658.81008 
PY  - 1964///
CY  - New  York
PB  - John  Wiley  & sons, Inc.
KW  - Management
KW  - Emergence and  Nature   of    Marketing
ER  -